If you’re a fan of the hit HGTV series “Flip or Flop,” you’re already familiar with the concept of home staging. The night before the big reveal Open House, a home staging crew comes in to “stage” the home. Beautiful furniture is strategically placed, a pillow with the words “Home Is Where The Dog Is” is fluffed just-so, and tables are set for imaginary dinner parties. The goal is to create an atmosphere that attracts the greatest number of potential buyers, leading them to believe that they could create their life in this home. If you’ve been to a model home in one of the many new developments in Prescott Valley, Prescott, or Chino Valley, then you’ve had the same experience. Rather than relying on your own vision to imagine how a house could become a home, the stagers have done the work for you.

Staging makes for great TV drama and helps sell inventory in burgeoning developments, but what about when it comes to selling your existing home – does staging make a difference? Continue here.